Better Celebrations

When most people think of Barclays, they think British investment bank. Not many are thinking U.S. consumer bank. But the shocker is… they’re both. And they happen to be football(read: soccer) enthusiasts too. 

As the official bank of the Premier League, Barclays is committed to bringing the best experiences to their customers from banking products to football. So they wanted to give U.S. Premier League fans a taste of that. Specifically with an activation at NBC’s Premier League Mornings Live in Boston. Thus, Better Celebrations was born. Because Barclays likes to celebrate, the Premier League knows a thing or two about celebrating(hi, Jesse Lingard) and fans live for it.

Agency: Arnold