The National Mall (Washington D.C.) and it’s monuments are going through a problem. There’s a dire need for repairs and $$$. What to do when you need to save the monuments? Naturally… you turn to face the music, right?
As the ultimate fundraiser, the Landmark festival was created. But its sole purpose wasn’t to only generate funds… it is an experience, meant to teach and raise awareness. FYI, $250,000+ was raised. We would say it was a success. :)
We asked the people what matters to them… and we made it into a mural. Of course this was shared on the social.
We placed various photo-ops throughout the festival grounds for sharing on social media.
Monuments always tell a story. Not to mention, it celebrates shared values and a common ground. Why not make the idea of monuments personal? We invited people to tell their own story by creating a virtual monument for a personal hero, cause or loved one in the digital space.
How “Build Your Monument” was manifested in the digital space.