Landmark Campaign

The National Mall (Washington D.C.) and it’s monuments are going through a problem. There’s a dire need for repairs and $$$. What to do when you need to save the monuments? Naturally… you turn to face the music, right?

As the ultimate fundraiser, the Landmark festival was created. But its sole purpose wasn’t to only generate funds… it is an experience, meant to teach and raise awareness. FYI, $250,000+ was raised. We would say it was a success. :)

Agency: GSD&M