All for Kicks

Launching with seven short films, ”All for Kicks” is an eBay content series that showcases hyperreal sneakerhead moments . When you look deeper into the sneaker community, you discover that sneakerheads take their devotion to a whole new level—from licking the soles of a brand new pair to adopting extreme measures to avoid a scuff. Sneakerheads do the craziest things for their kicks. As the originator and one of the largest marketplaces for buying and selling sneakers, eBay mirrors that shared affinity back at people to show that they’ve always been in the sneaker game.

Client: Ebay Agency: The Many

Recognition

• AdAge’s Pick of the Week • Webby Awards / Nominee, Honoree