Sneaker Hunt

To draw followers to the new @ebaysneakers Instagram and Twitter handles, the first part of a multi-channel collaboration with Brooklyn based artist Mike Perry kicked off with an interactive art experience titled “The Sneaker Hunt”.  An art piece that celebrates the process of finding, bidding on, and eventually copping the perfect pair of kicks. Perry’s work brought the chaos of hunting down “a grail” to life in a new, expressive way by hiding sneakers throughout each illustration. Not only are the imaginative illustrations full of a mix of the most iconic sneaker styles, they also include details unique to sneaker culture, intentionally added to keep sneakerheads hunting. The collab included a sweepstakes for fans that kicked off on April 2021 that saw 21 lucky winners walking away with gift cards, grail sneakers, and even limited edition prints from Perry himself. For a chance to win, fans simply had to find all of the sneakers and direct message the total number found. 

Client: Ebay Agency: The Many

Recognition

• One Show / Shortlist • Shorty Awards / Winner 1x, Silver Honor 1x

 SOLES 4 SOULS

We continued our Mike Perry content collab with the creation of an exclusive, one of a kind, custom pair of Nike Dunk Low’s. With the custom art taking inspiration from organic shapes and nature, the pair was auctioned off on eBay on Earthday 2021. All proceeds went to  Soles4Souls, a non-profit focused on turning unwanted shoes and clothing into opportunity by keeping them from going to waste and putting them to good use.