Shop Small Murals

At a time when shoppers are spending more and more money online, Google Shopping teamed up with American Express to help drive customers to shop digitally from local, underrepresented small businesses. The “Shop Small Murals” campaign leverages the power of art and Google Lens technology to offer a unique way for communities to discover and shop small women-led, Black-owned, Latinx, and LGBTQ businesses in their neighborhoods. Launching at the start of the busiest shopping season, the murals make it even easier and more delightful to discover small businesses that align with shoppers’ values.

Client: Google Agency: BBH NY

Recognition

• D&AD / Wood Pencil • One Show / Merit 4x, Shortlist 1x • Clio Awards / Silver, Bronze • Webby Awards / Winner

Illustrated products on each mural become shoppable using Google Lens. By holding their phones up to painted items on the mural and tapping the Lens icon in the Google app, consumers can directly shop real products from local small businesses. Local artists were commissioned to paint these vibrant murals featuring products from 26 small businesses in four major U.S. cities: NYC, Boston, Chicago and L.A.

These murals authentically portray their non-traditional communities in an uplifting, celebratory way and become not just a fun piece of neighborhood art, but a cheat sheet to cool nearby businesses and a fresh way to do holiday shopping right from your phone camera.